Thealter UX research and design

Description

THEALTER is the oldest theater festival in Szeged operated by MASZK Association. Their goal was to buy tickets, involvement of younger generation (between 20 and 30 years old), as well as a clear and up-to-date content between two festivals.

After the client interview, we started our work with Best Practice research. Personas was determined based on user interviews. For better result we also did a quantitative research by using Google questionnaire. After that, we made the User Journey, which we designed the entire process. Then came the idea to which we applied the Design Studio and Critique / HMW methodologies. The final prototype and wireframe were created using Axure.

What we did

UX research / UX best practice / Qualitative and quantitative research / Persona / Journey map / Card sorting / Design Studio & Critique / Prototype / Wireframe

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